Introducing:
Ignite Your Book's Success!
Are you an aspiring author seeking to make a splash with your book but don't know where to start? We at Out:think have created the perfect product to solve your problem. The Literary Launchpad is designed to propel your book to new heights with a comprehensive marketing plan and all the marketing material you'll need to get your message out into the world.
Transforming mere words on paper into captivating marketing materials is our specialty. With our team of professionals across creative disciplines, we'll take your manuscript and craft a strategic arsenal of promotional assets that will captivate readers, entice reviewers, and engage book enthusiasts for maximum success.
We're not new to this.
At Out:think we've launched dozens of authors to the bestsellers list. We've designed campaigns and know what works and what doesn't.
Examples of Deliverables:
Strategic Marketing Materials
From eye-catching banners and captivating ads to compelling email campaigns, we'll ensure your book stands out in the crowded marketplace and reaches its intended audience.
Compelling Social Media Campaigns
Harnessing the power of social media, we'll create buzzworthy campaigns that generate excitement, engage your target audience, and drive traffic to your book.
Book Bonuses
Ever read a book and think, "This thing could really use a study guide"? We make those!
An Engaging Author Presence
We know that an author's website is not just a digital portfolio, but a powerful marketing tool that can directly contribute to the success of their books.
Interactive Materials
Our team of copywriters and programmers join forces to build the perfect interactive tool to engage your website visitors and readers.
Editable Launch Emails
We've done the hard work for you and created a system to write emails in your voice.
Examples of Previous Work:
Social content and resources for Dan Pink
We've been working with Dan Pink for over a decade. Our goal for Dan is to remove the design and technical burdens so that he can do what he's good at. We built a resources system for Dan years ago, it is now filterable depending on what type of content you are looking for, and from what book.
Below are some examples of our social strategy for Dan. We post 1-sentence book descriptions, quotes, and questions to his social media to keep a steady rhythm. We send a newsletter about once a month.
Video strategy and social for Andreas Widmer
Andreas loved the design of his book, which included artistic embellishments. So we went with that same style for the website and site design. He was also very good at communicating in-person, so we helped him develop a plan of how to use video effectively. The elements we co-created with Andreas were quotes for social media, case studies to share, a "start here" page for new readers, and a series of video interviews.
Louisville.com Social Updates
While not a book, our role with Louisville Magazine is to make it easy to connect and hear from Louisvillians all over. Using the source of the Home Is collaboration, we crafted several types of images to engage with users on Facebook and Instagram. We took that to Instagram with a series of questions and posts to encourage engagement and conversation.
Caroline Webb - LinkedIn Video Series
We partnered with Caroline Webb to produce a video series that would take place LIVE on LinkedIn every week for 6 weeks. The videos followed a curriculum she had developed. We worked with her to develop the branding and design materials, as well as the system that fulfilled the bonuses website visitors would gain access to. This was a great exercise for both of us in working to build her thought leadership component on LinkedIn. Caroline now has several online courses through LinkedIn Learning.
Interactive Content / Quizzes
Some of the most effective ways to engage with readers is to build interactive elements. Below are some examples of quizzes and assessments that we've built for our clients during launch campaigns.
How does it work?
It all starts with the manuscript (as it should)
Once you're ready to launch your book to new heights, simply provide us with your manuscript—the heart and soul of your literary masterpiece. We'll treat your work with the utmost respect and dive deep into its pages to uncover its unique potential.
The manuscript review fee is $497. Once you submit your manuscript (don't worry, there's a non-disclosure agreement we take very seriously), we will review and meet with you to consult on your project.*
We meet with you to review the plan and establish your voice.
After reviewing the manuscript, we meet to get to know you and understand your vision for the book. During this session, we'll discuss your voice preferences, target audience, and goals for the marketing campaign.
We unleash our systematic creativity
Our talented team will embark on a systematic journey through your book, meticulously analyzing every aspect of the source material. We'll extract the essence of your book, capturing its magic and transforming it into compelling marketing content.
Step by step, we'll work diligently to bring your vision to life, delivering marketing materials that align with your voice and goals. Our systematic approach ensures no detail is overlooked, leaving no doubt that your book's marketing campaign is in expert hands.
With Literary Launchpad, your manuscript becomes a catalyst for success. We'll transform your story into captivating marketing magic, sharing it with the world and positioning it for the success it deserves.
- Timeframe*
- Manuscript Review
- 1 Hour Consultation
- Branding Based on Book
- Social Media Content
- Weekly Emails
- Welcome Email Series
- Creation of pre-order content
- Pre-written Launch Emails
- Pre-order Fulfillment System
Manuscript Review
$497
- Timeframe* 2 Weeks
- Manuscript Review ✅
- 1 Hour Consultation ✅
- Branding Based on Book ❌
- Social Media Content ❌
- Weekly Emails ❌
- Welcome Email Series ❌
- Creation of pre-order content ❌
- Pre-written Launch Emails ❌
- Pre-order Fulfillment System ❌
Stay Top of Mind
Basic Social Strategy
$1,500 / mo
- Timeframe* 3 Months
- Manuscript Review ✅
- 1 Hour Consultation ✅
- Branding Based on Book ✅
- Social Media Content ✅
- Weekly Emails ✅
- Welcome Email Series ✅
- Creation of pre-order content ❌
- Pre-written Launch Emails ❌
- Pre-order Fulfillment System ❌
Launch Campaign
$2,000 / mo
- Timeframe* 6 Months
- Manuscript Review ✅
- 1 Hour Consultation ✅
- Branding Based on Book ✅
- Social Media Content ✅
- Weekly Emails ✅
- Welcome Email Series ✅
- Creation of pre-order content ✅
- Pre-written Launch Emails ✅
- Pre-order Fulfillment System ✅
Note: If you choose the Manuscript Review and choose to move forward with more, the manuscript review fee will go toward your first month of either package. The timeframe is from the start of the project.
Ready to launch your book with confidence that you have a way to stay top of mind to your fans and potential readers?
Take the leap with Literary Launchpad and let our systematic creativity work wonders for you. Together, we'll embark on an exhilarating journey that propels your book to new heights.