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# Out:think

Results-driven online marketing for authors

## Sitemaps

- [XML Sitemap](https://outthink.co/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://outthink.co/blog/) - Practical guidance on book launches, author platform building, email marketing, and social strategy from the Out:think team — updated regularly.
- [Substack vs. Email Marketing Platforms: A Practitioner's Breakdown](https://outthink.co/substack-vs-email-marketing-platforms-a-practitioners-breakdown/) - In the world of digital communication, choosing the right platform to connect with your audience can be overwhelming. Two popular options are Substack and traditional email marketing platforms. Each has its strengths and weaknesses, and the best choice depends on your specific needs. Here’s a breakdown to help you decide which might be the best
- [5 Questions to Start a Comprehensive Marketing System](https://outthink.co/5-questions-authors-must-ask-to-build-a-comprehensive-marketing-plan/) - You might already be considering what it looks like to market your book. It might be helpful for you to ask some questions and start working through what they mean for your long-term plan. What do you want to do with the book? You must have a plan for how you will use your book
- [5 Essential Questions for Every Author - Plus the Most Important Question of All](https://outthink.co/5-essential-questions-for-every-author-plus-the-most-important-question-of-all/) - In today’s blog post, we’re diving into an essential topic for authors: the five questions every author should ask when planning their book marketing strategy, plus one big bonus question. Whether you're just starting out or looking to refine your approach, these questions will help you align your goals, target the right audience, and measure
- [When Making A Change - Think "Goals", not "Tools"](https://outthink.co/when-making-a-change-think-goals-not-tools/) - "I need a new website" That's one of the most common things that gets me on the phone with new clients (let's be honest, it's zoom these days). But most of the time, a new website is only one part of the process—a single tool in the toolbox. The goals vary from client to client,
- [Hugh Howey teaches the antidote for delusion and disappointment.](https://outthink.co/hugh-howey-teaches-the-antidote-for-delusion-and-disappointment/) - It is my great honor and pleasure to present to you this interview where I sat down with Hugh Howey, author of so many wonderful books, but most well-known for Wool. Hugh's story is not unlike Andy Weir from my last video, but I think you'll find the advice he provides to authors to be
- [How to Use Amazon Affiliate Link IDs To Track Your Sales Efforts](https://outthink.co/author-marketing-tip-how-to-use-amazon-affiliate-link-ids-to-track-your-sales-efforts/) - Summary: In this video, I walk through how to use Amazon Affiliate tracking links to track sales from a campaign. We use these when working on book launch campaigns and make sure to share this link with all our partners so that we can track clicks and purchases directly connected with our marketing efforts. Pro
- [Andy Weir and The Unexpected Bestseller](https://outthink.co/andy-weir-success-looks-a-lot-like-hard-work/) - Andy Weir always wanted to be a writer, but finding success in the publishing industry proved to be difficult. Instead, he pursued a degree in computer programming and worked as a software engineer for many years until being laid off in 1999, which led to discovering a large sum of money in stock options. This
- [Rapid List growth: How we helped Bill Taylor grow his email list by 5,000 subscribers in 1 week](https://outthink.co/rapid-list-growth-how-we-helped-bill-taylor-grow-his-email-list-by-5000-subscribers-in-1-week/) - Bill Taylor is a writer, speaker, and entrepreneur who cofounded Fast Company magazine. We worked with Bill on the launch of his book, Simply Brilliant. The strategies we used when building Bill’s subscriber list illustrate some key factors that are essential in content marketing: Traffic: How many people are seeing your offer? Opportunity: What is
- [What is a platform?](https://outthink.co/what-is-a-platform/) - In this video and post, we ask the question "What is a Platform" and try to establish a few key metrics that can be used to measure the value of a platform.
- [Using Your Content to Grow Your Following: 4 Simple Guidelines](https://outthink.co/using-your-content-to-grow-your-following-4-simple-guidelines/) - What you share with your audience is key when it comes to promoting yourself. Your content truly is the embodiment of your message and can make or break your marketing efforts and success. There are many ways to do this and none of them are too time consuming or difficult, you just have to be
- [The Secret of Successful Social Media](https://outthink.co/the-secret-of-successful-social-media/) - In this post, we cover some simple guidelines to follow when using social media, a few of the most popular platforms, how to get started, and further reading.
- [A Digital Marketing Strategy Myth](https://outthink.co/a-digital-marketing-strategy-myth/) - https://www.youtube.com/watch?v=nrWpTZztboU “I am clueless about digital media strategies. For perspective, I don't even have a Facebook page.” That was what an author recently wrote to me. This author is a very successful business person, who likely spends her free time growing her knowledge base and making decisions to grow her already successful company, as well
- [An Author's Most Important Marketing Tool](https://outthink.co/an-authors-most-important-marketing-tool/) - Today, I want to tell you about the most important asset in your tool box. This is the one you need to start with.
- [9 Tips for Sending Better Email](https://outthink.co/9-tips-for-sending-better-email/) - We send a lot of email, for a lot of clients. It can be intimidating sending to hundreds, or thousands of people, especially considering that it is a representation of you and your work. So I wanted to put together this quick checklist for you to follow. It includes some tips and tricks we use
- [5 Ways to Use a Newsletter Without a Website](https://outthink.co/5-ways-to-use-a-newsletter-without-a-website/) - In this post, I’ll share 5 ways that you can use your email list even if you don’t have a website. Getting a site up and running can be a daunting and expensive prospect (though it doesn’t have to be), and you might feel like you can’t do anything until you have a website up. There

## Pages

- [Home](https://outthink.co/) - We help bestselling authors like The Heath Brothers, Daniel Pink, Charles Duhigg and many others market and sell their books.
- [About Us](https://outthink.co/about/) - Meet the team behind Out:think: a marketing agency helping bestselling authors, speakers, and thought leaders build platforms and grow their following.
- [Out:think Group Author Marketing Services](https://outthink.co/author-marketing-services/) - Author marketing services from Out:think: book launch planning, platform building, and ongoing support for bestselling authors and thought leaders. Let's talk.
- [Find Your Fit](https://outthink.co/find-your-fit/) - Before Our Call Let's make sure we're speaking the same language. I've spent 18 years helping authors turn their expertise into platforms that actually work. Before we get on a call, take 5 minutes to watch this video and read through this page to understand how we think - so our conversation is a lot
- [Social Content Examples](https://outthink.co/social-content-examples/) - Examples of Deliverables: Strategic Marketing Materials From eye-catching banners and captivating ads to compelling email campaigns, we'll ensure your book stands out in the crowded marketplace and reaches its intended audience. Compelling Social Media Campaigns Harnessing the power of social media, we'll create buzzworthy campaigns that generate excitement, engage your target audience, and drive traffic
- [Brand Camp](https://outthink.co/brand-camp/) - Introducing: Ignite Your Book's Success! Are you an aspiring author seeking to make a splash with your book but don't know where to start? We at Out:think have created the perfect product to solve your problem. The Literary Launchpad is designed to propel your book to new heights with a comprehensive marketing plan and all
- [Contact Us](https://outthink.co/contact/)
- [Submission Confirmed](https://outthink.co/submission-confirmed/) - Success! We got your message. Thanks for reaching out. The message has been sent, but occasionally it will go to spam or something and not reach our inbox. If you don't hear back soon, email joseph@outthink.co. Thanks for reaching out!
- [Website Questionnaire](https://outthink.co/website-questionnaire/) - The form below is intended to help you work through the goals of the web project and how you plan to use your website. The results will be sent to us via email and we will review them with you in a meeting. You can save and return to your results at any time by
- [Login Request Form](https://outthink.co/logins/) - Important Links Google Doc with Instructions Wormhole App Note: The Best mechanism for sharing passwords: After many years of gaining access to client's passwords in one way or another, we've found the best way to transfer passwords is by creating a text file with the following information, and sending it to us through Wormhole.app. Simply
- [Intake Page](https://outthink.co/intake/) - Intake Form Thanks for your interest in working with us. So we can make the most effective use of your time, can you take a few moments to fill out the form below letting us know where you are in the writing process and what your objectives are for your platform?
- [About Joseph](https://outthink.co/gtkj/) - About Me Hi! Thanks for taking the time to watch my video. I'd love the opportunity to speak with you face to face. It's how I do my best work. Resume & References Grab a time on my calendar References LinkedIn
- [Our Clients](https://outthink.co/our-clients/) - Authors are more than just authors. They're speakers, consultants, business owners and world-changers. We understand. From high-level strategy to nitty-gritty technical details, our work goes beyond just selling books. We empower your brand, your tribe, and your career. Full List of Clients We've Worked With Adam Davidson Al Levi - The 7 Power Contractor Andrea
- [About The Author Marketing Playbook - For Publishers](https://outthink.co/about-the-author-marketing-playbook-for-publishers/) - Want to book a meeting? Just grab a time on my calendar and we'll chat.
- [About The Author Marketing Playbook - For Publicists](https://outthink.co/about-the-author-marketing-playbook-for-publicists/) - Want to book a meeting? Just grab a time on my calendar and we'll chat.
- [About The Author Marketing Playbook - For Literary Agents](https://outthink.co/the-author-marketing-playbook-for-agents/) - Want to book a meeting? Just grab a time on my calendar and we'll chat.
- [Our Philosophy](https://outthink.co/our-philosophy/) - You've got a message. You're trying to get your work out there. But you don't know where to start, or what to do next. Beyond that, you don't know what works, and what doesn't. Introducing the Connection System ContentYour message, Your Voice, Your Brand. This is who you are. OutreachGetting your message in front of
- [Sign Up For The Author Marketing Playbook Program](https://outthink.co/playbook/) - Ready to start The Author Marketing Playbook Program? We're SO excited to have you. To get signed up and get started, we have two options: All at once: $2,997(Pay in full) Paid Monthly $1,097(Recurs 3X)
- [Social Media Marketing](https://outthink.co/client-training/social-media-marketing/)
- [The Persona Matrix](https://outthink.co/client-training/the-persona-matrix/)
- [Client Training](https://outthink.co/client-training/)
- [Design Questionnaire](https://outthink.co/design-questionnaire/) - Designing a website is a multi-faceted process, and while we will design something to reach your goals, we want it to be a good representation of your taste as well. In order to do that, please look over the questionnaire below.
- [Introducing the Literary Launchpad](https://outthink.co/literary-launchpad/) - Introducing: Ignite Your Book's Success! Are you an aspiring author seeking to make a splash with your book but don't know where to start? We at Out:think have created the perfect product to solve your problem. The Literary Launchpad is designed to propel your book to new heights with a comprehensive marketing plan and all
- [Work with us](https://outthink.co/what-we-do/) - What we help with Book Launches We work with authors to leverage their platform and create a successful book launch. Clients such as Daniel Pink, Dan and Chip Heath and Dan Ariely have relied on us to help get their new books out into the world. Platform Building Using our proprietary website themes and custom
- [Out:think Work Request Form](https://outthink.co/outthink-work-request-form/)
- [Send To Kindle](https://outthink.co/send-to-kindle/)
- [Introducing the Literary Launchpad](https://outthink.co/literary-launchpad-overview/) - Introducing: Ignite Your Book's Success! Are you an aspiring author seeking to make a splash with your book but don't know where to start? We at Out:think have created the perfect product to solve your problem. The Literary Launchpad is designed to propel your book to new heights with a comprehensive marketing plan and all
- [Literary Launchpad Checkout](https://outthink.co/literary-launchpad-checkout/)
- [E-Signature-Document](https://outthink.co/e-signature-document/) - [wp_e_signature]
- [Resources](https://outthink.co/resources/) - We have developed these tools and resources to help our bestselling authors build their tribes and sell more books. Now you can access them for free as well.
- [Submit Manuscript](https://outthink.co/nda/submit-manuscript/) - Upload your manuscript using the form below and it will be sent to us immediately.
- [NDA](https://outthink.co/nda/) - [wp_e_signature_sad doc="11"]
- [WordPress Plugins](https://outthink.co/wordpress-plugins/)
- [Comment Landing Page](https://outthink.co/wordpress-plugins/comment-landing-page/) - Allows WordPress admins to change the landing page after someone leaves a comment. Instead of reloading the post it will redirect to a Page that is chosen on the settings page. Comment Landing Page
- [Thank You For Subscribing!](https://outthink.co/thank-you/) - Thank you for subscribing to Out:think's email newsletter. I'm excited you've joined up to learn how to build your tribe and sell a ton of books! If you have any questions, please email me at Joseph@outthinkgroup.com. Cheers, Joseph
- [The 10 Awful Truths About Book Publishing](https://outthink.co/the-10-awful-truths-about-book-publishing/) - Written by Steven Piersanti, President of Berrett-Koehler Publishers. The number of books being published in the U.S. has exploded. Bowker reports that over one million (1,052,803) books were published in the U.S. in 2009, which is more than triple the number of books published four years earlier (2005) in the U.S. (April 14, 2010
- [The 6 Types of Social Media](https://outthink.co/the-6-types-of-social-media/) - Before you start getting heavily involved in any type of social media marketing, it is important to understand all the different types of social media that are available and the pros and cons of each. Social Networks - Services that allow you to connect with other people of similar interests and background. Usually they consist
- [Almost done...](https://outthink.co/email/almost-done/) - I need to confirm you email address. I just sent you an email. Click the big "Yes, subscribe me to this list." button to subscribe. Looking forward to having you! - Joseph
- [Thank you](https://outthink.co/email/thank-you/) - Your subscription has been confirmed! You can access the Author Resources below and look for upcoming emails on how to build your platform and sell a lot of books! Click here to access your Author Resources
- [Thanks for joining me!](https://outthink.co/email/8-thanks-for-joining-me/) - Thanks for being a part of this 30 day course! Here's the last video in the series. - Tim Click here to purchase your copy of Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book Click here to join the Out:think Insider Membership Be sure to use the "INAUGURAL" code to get your
- [Email](https://outthink.co/email/)
- [Author Resources](https://outthink.co/author-resources/) - We have developed these tools and resources to help our bestselling authors build their tribes and sell more books. Now you can access them for free as well.
- [Ongoing Retainer Support](https://outthink.co/retainers/) - We help a few clients on an ongoing basis. The advantage of the retainer is our availability, ongoing support, and future-project planning. We currently have 1 available retainer slot. Fill out the form below if you think Out:think Group would be a good fit and we'll get in touch to discuss your needs.
- [Thanks for signing up!](https://outthink.co/thanks/) - We're super excited to have you with us!
- [WordCamp NYC](https://outthink.co/wcnyc/) - Welcome WordCamp NYC attendees. Thanks for attending my talk. You can download my slides here. Sign up to get a package of our systems via email. Email Address
- [Privacy Policy](https://outthink.co/privacy-policy/) - Privacy Policy

## Clients

- [Mary C. Murphy](https://outthink.co/clients/mary-c-murphy/) - Mary C. Murphy is an Endowed Professor of Psychological and Brain Sciences at Indiana University, and author of Cultures of Growth.
- [David Burkus](https://outthink.co/clients/david-burkus/) - Best-selling author, award-winning podcaster, and associate professor of management at Oral Roberts University.
- [Daniel Pink](https://outthink.co/clients/daniel-pink/) - Author of 6 provocative books — including 4 long-running New York Times bestsellers, A Whole New Mind, Drive, To Sell is Human, and When. Dan’s books have been translated into 35 languages and have sold more than 2 million copies worldwide.
- [Steven Pressfield](https://outthink.co/clients/steven-pressfield/) - Steven Pressfield is the author of The Legend of Bagger Vance, and War of Art.
- [Peter Georgescu](https://outthink.co/clients/peter-georgescu/) - Former Chairman and CEO of Young & Rubicam, speaker and author of Capitalists Arise, The Constant Choice, and The Source of Success.
- [AJ Jacobs](https://outthink.co/clients/aj-jacobs/) - A.J. Jacobs is an author, journalist, and lecturer. He has written four New York Times bestsellers that combine memoir, science, humor and a dash of self-help.
- [Kevin Pho](https://outthink.co/clients/kevin-pho/) - Physician, author, keynote speaker, USA TODAY's Board of Contributors. Social media's leading physician voice.
- [Chip and Dan Heath](https://outthink.co/clients/chip-and-dan-heath/) - #1 New York Times best selling authors of Decisive, Switch, and Made to Stick. Switch spent 47 weeks on the New York Times Bestseller list. Made to Stick spent 24 months on the BusinessWeek bestseller list.

## Lessons

- [Part 1: The Connection System](https://outthink.co/lessons/part-1-the-connection-system/)
- [Part 1: Know Your Audience](https://outthink.co/lessons/part-1-know-your-audience/) - Hello everyone and welcome to this author platform crash course, I’m Joseph Hinson from Out:think, a firm that helps authors market their books, and today we are gonna be starting a series called Five Essentials for Effective Book Marketing. These five essentials are going to take place over the next five lessons. In part one,
- [Part 2: The Backbone of an Engaging Author Platform](https://outthink.co/lessons/part-2-the-backbone-of-an-engaging-author-platform/) - Hello there! In this blog post, I will be discussing the backbone of an engaging author platform. As part of the five essentials for effective author marketing, we will focus on overcoming obscurity and getting noticed. Obscurity is every author's biggest enemy. If no one knows who you are, then you cannot sell books. With
- [Part 5: Measure Your Success and Adjust Your Strategy](https://outthink.co/lessons/part-5-measure-your-success-and-adjust-your-strategy/)
- [Part 4: Leverage Social Media](https://outthink.co/lessons/part-4-leverage-social-media/)
- [Part 3: Leverage Email Marketing to Build a Long-Term Following](https://outthink.co/lessons/part-3-leverage-email-marketing-to-build-a-long-term-following/)

## Media Hub

- [](https://outthink.co/media/5847/)
- [https://vimeo.com/995112927/43988a755d?share=copy](https://outthink.co/media/5769/)
- [Author Marketing Playbook for Publishers](https://outthink.co/media/author-marketing-playbook-for-publishers/)
- [Know Your Audience](https://outthink.co/media/know-your-audience/)

## Site Builder

- [General Post Opt-in Form](https://outthink.co/astra-advanced-hook/general-post-opt-in-form/) - Get Access to Free Author Resources Subscribe to our newsletter and get updates from Joseph Hinson of Out:think. Plus join a community of authors just like yourself. ! ! Subscribe Something went wrong. Please check your entries and try again.
- [Single Post Title](https://outthink.co/astra-advanced-hook/title/)
- [enqueue magnific css](https://outthink.co/astra-advanced-hook/enqueue-magnific-software/)
- [enqueue's fonts](https://outthink.co/astra-advanced-hook/enqueues-fonts/)

## Convert Pro Popups

- [side-bar in-content subscription form](https://outthink.co/cp_popups/in-content-subscription-form-2/)
- [in-content subscription form](https://outthink.co/cp_popups/in-content-subscription-form/)

## Categories

- [News](https://outthink.co/category/news/)
- [Tips](https://outthink.co/category/tips/)
- [Behind the Scenes](https://outthink.co/category/behind-the-scenes/)
- [Advice](https://outthink.co/category/advice/)
- [Interview](https://outthink.co/category/interview/)
- [Platform](https://outthink.co/category/platform/)
- [Email Marketing](https://outthink.co/category/email-marketing/)
- [Strategy](https://outthink.co/category/strategy/)
- [The Bestselling Author](https://outthink.co/category/the-bestselling-author/)
- [How-Tos](https://outthink.co/category/how-tos/)
- [Our Take](https://outthink.co/category/our-take/)
- [Author Marketing Essentials](https://outthink.co/category/author-marketing-essentials/)

## Courses

- [Five Essentials for Effective Book Marketing](https://outthink.co/course/five-essentials-for-effective-book-marketing/)
- [Out:think Basics](https://outthink.co/course/outthink-basics/)