5 Ways to Use a Newsletter Without a Website

In this post, I’ll share 5 ways that you can use your email list even if you don’t have a website. Getting a site up and running can be a daunting and expensive prospect (though it doesn’t have to be), and you might feel like you can’t do anything until you have a website up. There is still a lot you can do right now to start building your list and creating relationships with your followers.

1. Add a signature sign up

Add a link to signup in your email signature. For example, my signature could say:

“Thanks,
Joseph Hinson, Out:think Group

PS: Are you interested in what makes a platform great? Sign up for my weekly updates to find out just that.”

The language that I used there is compelling – it piques curiosity, lets them know why the newsletter would be valuable to them, and gives an idea of how often it will be sent and what the subject matter will be.

2. Build anticipation

Post an update on your social media just before you send out an email. Tell your followers, “Hey guys, I’m going to send an email out tomorrow, where I talk about the importance of  –––––– ,” or, “I’m going to tell you the story of how I ––––––––.”

Let people know you’re going to send the newsletter to build anticipation, and include in the post a call to action to sign up for the newsletter. People who follow you on Twitter/Facebook/etc., may not be subscribed to your email list yet.

3. Share the email content across channels

After the email goes out, post a link to the email archive on your social channels. Once you have a website, you’ll want to post the email content on your blog, but this is a good option in the meantime.

Copy the email archive link from your email system (the link you get when you click “view email in your browser”), and you’ll be able to re-share your content by posting the link across your social channels. The benefit here is two-fold:

  1. You’ve already put in the work of creating that content so it’s an easy win to post as social media content, and,
  2. Keep in mind that not everyone follows you on every channel – your Facebook/Twitter/etc. followers might not be on your email list and wouldn’t see that content otherwise.

4. Ask Questions

Make use of your social networks, friends, fans, colleagues, and anybody you have a connection with by asking questions to get them involved.

Post or email and say, “I’m going to be answering questions about this subject,” or “next week’s email is going to be about this specific topic,” or, “I’m writing a research project on this topic and I’m looking for people who have had this experience.”

A good example of this is podcasters – many do this when they’re covering a new topic. They’ll post on social media to say, for example, “We’re talking about people who have been ripped off, and we’d love your stories. Submit your stores.” Those submitted stories are shared on the next episode, and they might even call and interview people who submitted stories.

This can be a great source for of varied, colorful content that you wouldn’t have had otherwise, and it’s a great way to create conversations and interactions with your followers.

5. Create a Twitter card

If you use Twitter, create a Twitter lead generation card and pin it to the top of your profile.

Whenever you’re about to send a newsletter, you want to Tweet out that Twitter card. When you’re doing your teaser on social media, use a Twitter card to enhance that.

Example of a Twitter lead generation card
Example of a Twitter lead generation card

If you’re using MailChimp, you can create a twitter card that will let Twitter users subscribe with just one click, without having to enter their email address. When they click the “Sign me up” button they are automatically added based on the email address used for their Twitter account.

Conclusion

These are some really useful ways to get started with your email list, right now – even if you don’t have a website. Don’t think think that you have to wait until every piece is in place, because there is a lot you can be doing to get traction and build a relationship with your followers.

Ultimately, you will still need to create a website because it’s a vital part of a robust author platform. Building a site isn’t as complicated as people make it out to be, and in future posts we’ll talk about some easy and approachable ways to build your site.

Joseph Hinson

Joseph Hinson is the president and owner of Out:think Group, a firm that helps authors build their platforms, connect with readers and sell more books.

2 thoughts on “5 Ways to Use a Newsletter Without a Website”

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  2. The window has not failed to disappoint.While the rest of Europe’s major leagues seem intent
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      Arsenal Mikel Arteta’s Gunners have
    been the early season pace-setters, as they remain the only team with a perfect record after impressive
    wins against Crystal Palace, Leicester and Bournemouth.They added Manchester City pair Gabriel Jesus and Oleksandr Zinchenko for a combined £76.5m, while the Gunners also signed hot prospects Fabio Vieira and Marquinhos
    and brought in back-up goalkeeper Matt Turner.Arsenal are keen on Wolves winger with the 22-year-old emerging as a top target following month-long discussions with super-agent
    Jorge Mendes as Mikel Arteta looks to continue their perfect start.However, the two clubs are far apart on a fee, while the Gunners also
    need to satisfy Financial Fair Play regulations after they
    were placed on a UEFA watchlist of clubs at risk of breaching FFP, meaning a deal may be hard to pull off.The major business for
    Arteta’s side in the final week is likely to be outgoings as
    they continue to look to offload £72m flop Nicolas Pepe, along
    with out-of-favour players such as Hector Bellerin, who is interesting Barcelona, and Ainsley Maitland-Niles. Arsenal are keen on Wolves winger Pedro Neto, with
    the 22-year-old emerging as a top target after discussions with agent Jorge Mendes, as Mikel Arteta looks to continue
    their perfect start   Aston Villa Steven Gerrard is under increasing pressure in the Villa Park hotseat after winning just three of his last 14 games in charge. This is likely to encourage the Villa
    boss to dip into the market in the final week.
    A proposed move for Ismaila Sarr of Watford fell through
    over personal terms and the structure of the payment,
    with Watford now in talks with the Senegalese star about
    extending his contract at Vicarage Road.Diego Carlos joined the club for
    £26m from Sevilla this summer but ruptured his Achilles in just his second game, meaning the club may also strengthen in defence.Despite spending heavily
    on Philippe Coutinho and Carlos and adding Robin Olsen, Boubacar Kamara and Ludwig Augustinsson, there are reportedly further funds available, with the club keen on a dynamic goalscoring midfielder.Again, like Arsenal, Villa
    will need to trim their bloated squad with Morgan Sanson, Anwar El Ghazi and Frederic Guilbert among those facing uncertain futures at the club.
    With summer signing Diego Carlos injured, Aston Villa
    may dip into the market for a defender  Bournemouth After a slow start
    to the window, Scott Parker’s side are now in full flow with the additions of Joe Rothwell,
    Ryan Fredericks, Neto, Marcos Senesi and Marcus Tavernier.Senesi is
    the only centre-back to arrive, but Parker will want to add
    more quality there to accommodate his shift to a 5-3-2 formation, while the Cherries lost Liverpool loanee Nat Phillips after promotion, along with Gary Cahill who was released.Kieffer Moore has impressed so far in his short Premier League career, but with Dominic Solanke’s
    injury, Bournemouth will want to bring in another forward.They
    have been linked with a £15m move for Bristol City’s Antoine Semenyo, who scored
    eight times and added 12 assists last season, but they face competition with Everton and Crystal Palace for the 22-year-old Ghana international. 
    Promoted Bournemouth could rival Crystal Palace for Bristol City forward Antoine Semenyo  BrentfordDespite Saturday’s heartbreaking
    west London derby defeat against Fulham, Brentford’s squad
    is looking in great shape.They have filled the creative
    void left by Christian Eriksen by adding Keane Lewis-Potter and Mikkel Damsgaard
    for a combined £36.7m, while they signed talented young full-back Aaron Hickey from Bologna for £18m.They also were astute in picking up Ben Mee on a free transfer following
    his departure from Burnley to add experience to the spine of their side. Ivan Toney has started the season in superb form, with two goals
    and two assists in three games, and if the 26-year-old continues
    in this vein, the club will need to stay strong to fend off
    interest in their talisman from the likes of Everton.Thomas Frank will also need to sort the future of those players way down the pecking
    order such as Charlie Goode and Luka Racic, who both spent time away from the club on loan last
    year.    Brighton Graham Potter’s side have shown their astuteness again in the market, raising funds with the sales of Marc
    Cucurella (£62m) to Chelsea and Yves Bissouma (£25m) to Tottenham, among others. After
    signing Pervis Estupinan from Villarreal, a replacement for Cucurella has been sorted, while someone to finish
    the whole host of chances Brighton create would be
    welcomed.The major business for Potter in the final week will be sorting out the future of Neal Maupay,
    who has been heavily linked with both Fulham and Nottingham Forest, but returned to the matchday squad for Sunday’s 2-0 win over West
    Ham. Brighton’s outgoings may continue, with Neal Maupay linked to Fulham and Nottingham Forest  ChelseaAfter
    an underwhelming start to the season and an embarrassing 3-0 defeat
    to Leeds, Thomas Tuchel has plenty of work to do.The
    German is desperate for a centre-back, a striker to score goals
    and provide a focal point, while a creative ball-playing midfielder would be welcomed.Chelsea have been heavily linked with moves for Leicester defender Wesley Fofana, Barcelona striker
    Pierre-Emerick Aubameyang and midfielder Frenkie
    de Jong, plus Everton’s Anthony Gordon. They are likely to be the busiest side
    in the final week.Tuchel also will need to sort out the futures of wantaway
    forwards Christian Pulisic, Callum Hudson-Odoi and Hakim Ziyech. Hudson-Odoi is reportedly close to
    a loan move to German side Bayer Leverkusen, while Inter Milan and Roma are said to want defender Trevoh Chalobah on loan.The Blues’ squad
    is extremely large and surplus players such as Ross Barkley
    and Michy Batshuayi, who didn’t even receive a squad number, must be moved on.
    Chelsea want another centre back and may up their £70m bid for
    Leicester’s Wesley Fofana   Crystal PalacePatrick Vieira’s side are keen for additions in central midfield
    and have not given up hope on a reunion with last season’s loan star Conor Gallagher.The 22-year-old is
    desperate to play to give himself every chance of making England’s World Cup squad with regular first-team football, while there are question marks over whether Tuchel sees him
    part of the long-term future at Stamford Bridge.However,
    recent injuries to N’Golo Kante and Mateo Kovacic might mean the Blues hold onto Gallagher in the short-term.Palace have also been linked
    with a move for out-of-favour Leicester midfielder Boubakary
    Soumare and they are keen to sign a versatile forward player who can operate wide and through the middle,
    like Bristol City’s Semenyo.They were in for Ismaila Sarr until Aston Villa looked to steal
    a march on that move – but could revisit a move for the Watford star after his potential transfer to
    Villa collapsed. Crystal Palace
    are keen on Leicester’s Boubakary Soumare as a Conor Gallagher replacement  EvertonEverton’s final week is likely to
    be shaped by whether Gordon completes his move to Chelsea, with the Stamford Bridge outfit willing to
    spend £60m on the homegrown winger, who is keen on the move.The Toffees were already
    searching for a striker after Richarlison’s £60m departure to Tottenham and after
    Dominic Calvert-Lewin picked up another injury, with Frank Lampard’s side rivalling
    Newcastle for Watford forward Joao Pedro.The Toffees have also been linked with Neal Maupay, Coventry City forward
    Viktor Gyokeres and Chelsea youngster Armando Broja,
    who spent last season on loan at Southampton. Blackburn’s Ben Brereton Diaz is of interest too.Everton are
    also expected to complete a move for former midfielder Idrissa
    Gana Gueye from PSG, although progress has stalled in recent weeks.If Gordon does complete his move to Chelsea,
    this is likely to provide Lampard with significant funds to reshape his attack.   FulhamMarco Silva’s side have impressed on their return to the Premier League, with several of the Cottagers’ new signings such as Joao Palhinha and Andreas Pereira excelling.But there is
    still plenty to do, with Fulham looking to seal deals for Roma winger Justin Kluivert and
    Brighton forward Neil Maupay, with additions needed up front given wingers Harry Wilson and Manor Solomon are
    set for spells on the sideline.They have also been linked with a move for
    PSG left-back Layvin Kurzawa as Silva looks to build on Fulham’s unbeaten start. Ivan Cavaleiro, Anthony Knockaert and Terence
    Kongolo are surplus to requirements at Craven Cottage and will need to
    be moved on in the final days of the window.  Leeds It appears most of the business is already done for Jesse Marsch,
    who has brought in Brenden Aaronson, Luis Sinisterra, Tyler Adams, Marc Roca and Rasmus Kristensen after
    the big-money sales of Raphinha and Kalvin Phillips to Barcelona and Man City.Now, for
    American boss Marsch, it is about keeping the existing squad together, with interest
    from Saudi Arabia-backed Newcastle in winger Jack Harrison,
    who has been excellent this season.The club are not interested
    in selling him. Elsewhere, Tottenham are also contemplating a shock move for
    winger Dan James.An out-and-out left
    back to compete with Junior Firpo, and a striker to offer competition to
    injury prone Patrick Bamford would be nice for Marsch. 
    Leeds wingers Jack Harrison (centre) and Daniel James (right) are both wanted by other clubs  LeicesterBrendan Rodgers’ Leicester, generally so
    astute and forward-thinking in the transfer market, have signed…

    32-year-old former Cardiff goalkeeper Alex Smithies on a
    free.Losing hugely experienced goalkeeper Kasper Schmeichel and promoting Danny Ward from within is all well and good, but the Foxes
    are the only Premier League side not to
    have signed an outfield player this summer. But who can they get?
    Seemingly any incomings will have to be financed by outgoings, and there are
    plenty of potential deals on that front.Leicester have reportedly rejected Chelsea’s
    third bid of £70m for defender Wesley Fofana – they want £80m – with interest in star midfielder James Maddison and Youri Tielemans, who has a
    year left on his contract and could leave for free next summer.Crystal Palace are keen on Boubakary Soumare, who
    is not a big part of Rodgers’ plans and could leave if a
    suitable offer is received. Goalkeeper Alex Smithies
    has been Leicester’s only arrival – Brendan Rodgers wants additions  LiverpoolReds
    manager Jurgen Klopp has previously insisted they won’t be looking for a midfielder. But their recent injury crisis and poor start to the season might prompt a re-think.Thiago is injured, along with Alex Oxlade-Chamberlain, Naby
    Keita and Curtis Jones, Fabinho has just come back from a knock and James Milner is
    now 36.Perhaps Liverpool are keeping their powder dry so
    they can go all-in on trying to sign Borussia Dortmund’s Jude Bellingham next summer.

    But that might be 12 months too late.Maybe dropping points against
    Fulham, Crystal Palace and now Manchester
    United – leaving them 16th after three games, below all three promoted
    sides – will sharpen their thinking.AC Milan star Ismael Bennacer and
    Brighton wonderkid Moises Caicedo have been mentioned as potential options. 
    Liverpool have been linked with Brighton’s Moises Caicedo to ease
    their midfield issues   Manchester City City – as
    ever – seem to have wrapped up their business
    early, bringing in Erling Haaland up front, Julian Alvarez on the wing and Kalvin Phillips in midfield to replace the departing Gabriel Jesus,
    Raheem Sterling and Fernandinho.Oleksandr Zinchenko, generally used at left back for City, has gone
    to Arsenal, with Sergio Gomez of Anderlecht arriving in his place.
    But Gomez, 21, is the club’s only out-and-out left back.Although Nathan Ake and Aymeric Laporte can potentially cover there, manager
    Pep Guardiola may want another full-back – perhaps Raphael Guerreiro, Renan Lodi,
    Alex Grimaldo or Kieran Tierney – could be on the cards.But Guardiola has insisted their transfer business is done.

    A bit of kid-ology in action? On the outs, youngsters like Rico Lewis,
    Luke Mbete, Claudio Gomes and Samuel Edozie may still depart
    on loan.   Manchester United After –
    finally – getting a midfielder in, Casemiro from Real Madrid in a deal which could
    reach £70m, the priorities are a young versatile forward, an experienced goalkeeper…
    and, potentially, No 1 target Frenkie de Jong.Eintracht Frankfurt’s Kevin Trapp
    and Borussia Monchengladbach’s Yann Sommer have been mentioned in goal as
    ball-playing options, with United exploring moves for Ajax winger Antony and PSV’s
    star forward Cody Gakpo.The club have always wanted gifted playmaker De Jong, who worked under Ten Hag at Ajax, but are
    understood to believe that pursuit is over, especially after the
    arrival of Casemiro. Defenders Phil Jones, Aaron Wan-Bissaka and Axel Tuanzebe could be sold if suitable offers arrive, with
    potential loans for Shola Shoretire, Tahith Chong, Alejandro Garnacho, Amad Diallo and Facundo Pellistri,
    among others.  Erik ten Hag’s revolution at
    Man United may continue, with Ajax’s Antony
    on their shopping list  Newcastle  Newcastle, flush
    with cash and well backed by Saudi owners could still make a splash.

    Manager Eddie Howe has money to spend, basically, after desperately but successfully splurging £90m in January to save the Magpies from relegation. They’ve already
    added Sven Botman from Lille, Aston Villa’s Matt Targett and
    Burnley’s Nick Pope but want a forward, with Callum Wilson injury prone and questions over Chris Wood’s performance levels.
    Alexander Isak is on his way from Real Sociedad to Newcastle in a club-record £60m dealIf
    Wilson’s latest injury setback will keep him out for a while, Howe
    has hinted their plans could change and they could step up their
    aims to sign an attacker.That started today – with Alexander Isak on his way from Real Sociedad in a club-record £60m deal.Newcastle
    could go higher than their £30m bid for Watford’s
    Joao Pedro, although Everton may match that offer. The Magpies are
    also keen on Leeds’ Jack Harrison, although the Whites do not want
    to let him go. Newcastle want a forward and Watford’s Joao
    Pedro (right) could fit the bill for the Magpies  Nottingham Forest What could Nottingham Forest do
    in the last week of the window? They are an absolute wildcard under owner Evangelos Marinakis, already
    spending around £130m – the second highest total in the division – on an incredible 16 players.Who could they go for
    next? They are interested in a Tottenham pair, £17m-rated defender Japhet Tanganga,
    or left-back Sergio Reguilon on loan, to cover for the injured
    Moussa Niakhate and Omar Richards, respectively.They
    also want cover for Neco Williams at right wing-back – Atalanta’s Hans Hateboer, maybe?
    – potentially centre-half Willy Boly from Wolves as Niakhate cover, plus Lyon playmaker Houssem Aouar and Brighton striker Neal Maupay. Manchester United’s James Garner, who impressed
    on loan at Forest last season, could be an option as well.
    Don’t rule anything out!   Southampton The Saints have put their faith in youth,
    signing youngsters like Gavin Bazunu, Armel Bella-Kotchap and Romeo Lavia, all of whom have been integrated
    into the starting XI, plus midfielder Joe Aribo from Rangers.Moreover, highly rated Benfica striker Goncalo Ramos
    could arrive, with Ralph Hasenhuttl’s side holding talks over a £25m deal
    which would be a club record.But the wider squad is large, and
    several players could leave in the next week or so. Centre
    backs Jack Stephens and Jan Bednarek could join Championship Watford and Aston Villa respectively.Goalkeeper Alex
    McCarthy – displaced by 20-year-old Bazunu, midfielder Ibrahima Diallo and
    winger Mohamed Elyounoussi, Nathan Redmond and Theo Walcott could also leave.Although the club’s
    official stance is tha

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