How-to Guide: Welcome to this tutorial on how to quickly and easily create an excerpt from a larger PDF and then crop that PDF to a smaller size using Mac OS and the application “Preview”. Preview is a built-in application on all Macs that allows you to view and edit PDFs, images, and other types […]
In today’s blog post, we’re diving into an essential topic for authors: the five questions every author should ask when planning their book marketing strategy, plus one big bonus question. Whether you’re just starting out or looking to refine your approach, these questions will help you align your goals, target the right audience, and measure […]
In the world of digital communication, choosing the right platform to connect with your audience can be overwhelming. Two popular options are Substack and traditional email marketing platforms. Each has its strengths and weaknesses, and the best choice depends on your specific needs. Here’s a breakdown to help you decide which might be the best […]
“I need a new website” That’s one of the most common things that gets me on the phone with new clients (let’s be honest, it’s zoom these days). But most of the time, a new website is only one part of the process—a single tool in the toolbox. The goals vary from client to client, […]
Today I’m thrilled to share some valuable insights on using ChatGPT, an artificial intelligence model, to optimize your workflow. Whether you’re a content creator or a diligent researcher, AI tools can drastically improve your productivity and ideation process. So, let’s delve into three powerful ways you can leverage ChatGPT in your workflow. 1. Content Creation […]
Summary: In this video, I walk through how to use Amazon Affiliate tracking links to track sales from a campaign. We use these when working on book launch campaigns and make sure to share this link with all our partners so that we can track clicks and purchases directly connected with our marketing efforts. Pro […]
It is my great honor and pleasure to present to you this interview where I sat down with Hugh Howey, author of so many wonderful books, but most well-known for Wool. Hugh’s story is not unlike Andy Weir from my last video, but I think you’ll find the advice he provides to authors to be […]
Andy Weir always wanted to be a writer, but finding success in the publishing industry proved to be difficult. Instead, he pursued a degree in computer programming and worked as a software engineer for many years until being laid off in 1999, which led to discovering a large sum of money in stock options. This […]
Bill Taylor is a writer, speaker, and entrepreneur who cofounded Fast Company magazine. We worked with Bill on the launch of his book, Simply Brilliant. The strategies we used when building Bill’s subscriber list illustrate some key factors that are essential in content marketing: Traffic: How many people are seeing your offer? Opportunity: What is […]