Out:think Blog

An Author’s Most Important Marketing Tool

By Joseph Hinson

Getting started with your author platform can be daunting. There’s so much to get together – a website, social media accounts, branding, outreach – and it can overwhelm you quickly. Today, I want to tell you about the most important asset in your tool box. This is the one you need to start with. Are […]

What is a platform?

By Joseph Hinson

Your platform is how you sell books. Here are three important components that make up a platform. They are your Authority, Network, and Influence. Let’s break that down a bit. Authority (or story) is why people should listen to you. The question you must answer here is, “Why should people care about what you have […]