“I am clueless about digital media strategies. For perspective, I don’t even have a Facebook page.” That was what an author recently wrote to me. This author is a very successful business person, who likely spends her free time growing her knowledge base and making decisions to grow her already successful company, as well as […]
We send a lot of email, for a lot of clients. It can be intimidating sending to hundreds, or thousands of people, especially considering that it is a representation of you and your work. So I wanted to put together this quick checklist for you to follow. It includes some tips and tricks we use […]
In this post, I’ll share 5 ways that you can use your email list even if you don’t have a website. Getting a site up and running can be a daunting and expensive prospect (though it doesn’t have to be), and you might feel like you can’t do anything until you have a website up. There […]
Getting started with your author platform can be daunting. There’s so much to get together – a website, social media accounts, branding, outreach – and it can overwhelm you quickly. Today, I want to tell you about the most important asset in your tool box. This is the one you need to start with. Are […]
Your platform is how you sell books. Here are three important components that make up a platform. They are your Authority, Network, and Influence. Let’s break that down a bit. Authority (or story) is why people should listen to you. The question you must answer here is, “Why should people care about what you have […]
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